Artwork that Massimo first created in the 70’s, bringing his experience as a graphic designer to the world of fashion, has been selected from the Studio’s historical archives. Four designs, originally used for posters, promotional labels and gadgets, have been brought back to life, each in a limited edition t-shirt, individually numbered 1 – 99, produced and dyed entirely in Italy, in collaboration with 12th man.
MO/PROJECT is sold exclusively on-line at:
www.mo1.it
Massimo Osti (1944 – 2005)
An inventor rather than a fashion designer, Massimo Osti has revolutionised the sportswear industry with brands such C.P. Company, Stone Island, Left Hand and Massimo Osti Production.
"Innovation, elegance, experimentation are the terms often used to describe the work of designer Massimo Osti who, at the end of the 1970s, changed the rules of fashion. He traveled off the beaten path, far from classic and traditional fabrics, inventing new, “future” weaves and discovering new materials commonly used today”
Franca Sozzani, Vogue Italy
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